Case Studies
We enjoy seeing our clients flourish, here are some of their success stories.
The Brief
To provide a strategic and creative solution to low impact retail advertising.
The Task
- To reposition the brand in the marketplace.
- To provide an impactful creative strategy to engage with consumers and encourage purchases.
The Challenge
Kingsmead Shoes was preconceived as factory shops located in “Value Centres”.
To transform the existing retail press advertising format where three or four products with price were advertised.
To counter the Client view that advertising did not work.
The people in our business and industry are our most valuable asset.
Execution
- Website, digital and social media campaigns.
- Website initially used to recruit subscribers to a growing database, to communicate the monthly catalogue to website viewers, and to provide a store locator.
- Website recently converted to a successful online store showing substantial monthly growth.
- Website vital to maintaining organic search results for the brand.
The Outcome
- Digital activity provided Kingsmead Shoes with a “Big Brand” status.
- Immediate upward swing in sales – turnover increased tenfold since 2007.
- The number of stores increased from 8 to 40.
- Growth in advertising budget directly linked to turnover.
- Due to a positive change in perception of the brand, Kingsmead Shoes was allowed to trade in key shopping centres.
You Get More Working With ODA
We proudly provide a full house Digital Marketing service, establish an accurate interpretation of the client’s business and market place to ensure the best implementation of social media marketing campaigns thereof.
Advertising Pros
Our team is obsessed with testing and works tirelessly to discover the most successful ad campaigns.
The Studio
This is where the action of high converting ads happens. Le'ts turn your thoughts into a reality.
Devoted Team
Each client is assigned a marketing strategist, a paid traffic analyst and our design team.
Regular Reports
We ensure you understand exactly what we’re doing each step of the way with weekly reporting.
